Michael Smythe, author of Design Generation: How Peter Haythornthwaite shaped New Zealand’s design-led enterprise (2018), notes that as early as 1981, Haythornthwaite was telling business delegates at a New Zealand Industrial Design Council conference that design needed to be repositioned from a discretionary add-on to the center of corporate culture.Īs Smythe writes in the book, “Peter’s legacy includes a New Zealand design profession migrating from the back room to enlighten the board room-with many businesses transformed from product pushers to creators of continuously enhanced value.” An early proponent of design thinking, he co-established Equip Design Integration Consultants, which conceived and delivered the New Zealand government’s “Better by Design” program and the State of Victoria’s “Design to Business” initiative. Haythornthwaite has generously invited IDSA associates to inform New Zealand businesses and government about the value of design, including when he was twice elected President of the Designers Institute of New Zealand (DINZ). “Peter contributed to a global Industrial Design explosion that is seldom seen in a single person’s work,” says Pelly, “and he is admired by all who have had the pleasure of knowing him.” The LOMAK also won Gold at the International Design Excellence Awards (IDEA) in 2007. The LOMAK (Light Operated Mouse and Keyboard system), designed with two of Haythornthwaite’s sons, was the first New Zealand product in MoMA’s permanent collection. Haythornthwaite’s inventive designs include the ar’ti-fakt-s line of office desk accessories, of which the Saturn Disc tape dispenser was a best-seller at the Museum of Modern Art (MoMa) shop in 1988. “His talent and joyful personality helped make our working environment a great place to be.” “Along with being a wonderful human being, I have never met anyone who was so dedicated to our profession,” says Raymond Carter, IDSA, of Haythornthwaite, a colleague at both HDA and DesignworksUSA. He also channeled his passion for design education into serving as head of design at the University of Auckland and as an adjunct professor of design at Victoria University in Wellington, supporting students’ academic and early career successes. Pelly, FIDSA, at DesignworksUSA in California and by 1984, he formed Peter Haythornthwaite Design, a multidisciplinary design consultancy. In 1971, Haythornthwaite returned to New Zealand to teach at the University of Auckland while maintaining a private practice. Then, Niels Different, FIDSA, hired him to work at Henry Dreyfuss Associates (HDA), led by Henry Dreyfuss, FIDSA, in New York City. After three years in Illinois, Haythornthwaite worked in California. Zagorski inspired Haythornthwaite to pursue a master’s in industrial design at the University of Illinois. Zagorski, FIDSA, came to Elam as a Fulbright Scholar. In 1965, a design educator from the University of Illinois at Urbana-Champaign, Edward J. He began his design studies in 1962 at the Elam School of Fine Arts at the University of Auckland. An IDSA member since 1978, Haythornthwaite is known for raising the bar of design excellence and bringing creative thinking to disciplines across the United States, Australia, and his home country of New Zealand. In 2022, the Society is proud to invite another industrial design pioneer from New Zealand to join the Academy of Fellows.įor nearly 50 years, Peter Haythornthwaite has shared about the value of industrial design and design-led enterprise on an international scale. Sinel worked in California and was reportedly the first person to set up a consultancy using the words Industrial Designer. In addition to being a successful designer, Scott Wilson changed the world of entrepreneurship when in 2010 he unleashed the crowdfunding movement raising $1 million in 30 days for his project LunaTik.The first New Zealander to be made a Fellow of IDSA was Joseph Sinel, FIDSA, in 1965. Recently he was named by Time Magazine's Top 100 Designers as one of his company's most influential designers as well as one of the most creative players in Business. Thanks to his hands-on approach, concrete and pragmatic, Wilson combines in his projects all his various skills as inventor, designer, storyteller, strategist, entrepreneur and engineer. Scott Wilson and his team manage to balance the rational and the emotional, but also technology and art, so that they can meet every need, both business and consumer. His projects always vary from technology to medical and consumer products to lifestyle like furniture or environments. He is the founder of MINIMAL's production base and brand in Chicago and San Francisco. Scott Wilson is an American entrepreneur and designer, recipient of the prestigious Smithsonian Cooper-Hewitt National Design Award.
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